The Greek National Tourist Organization and the ECTAA have signed an agreement to make travel agents and tour operators the preferred destination of the European umbrella organization for the second semester in 2020, amid a crisis that has shaken the entire tourism industry. With this agreement, ECTAA and GNTO demonstrate their commitment to bring tourism back to Greece and help the travel business prosper again.
BRUSSELS – Through the agreement, ECTAA (European Community Travel Agents Association) has promised to promote Greece as its preferred destination among Europe’s 70,000 travel agents and tour operators. They are highlighting the mainstream and archipelago offerings. Greece comprises with UNESCO World Heritage Site, beautiful nature, lively cultural scene, fine gastronomy as well as many conferences and meeting places.
ECTAA will become a necessary partner in the travel and tourism promotion program outside Greece by enhancing the relationship between European travel agents and tour operators with local destination management companies and other partners. The aim is to nurture the image of Greece as one of the safest and most attractive destinations in Europe. In addition, Greece will have the opportunity to show that it is constantly improving standards for more sustainable tourism.
Many actions are forecast by the end of the year. Already worth writing on the agenda is the September 23, 2020 webinar on the opportunities offered by the new travel models for the Greek market. In addition, the ECTAA will hold its annual general meeting on October 8 and 9 in Athens. An opportunity for ECTAA national delegates to get acquainted with the steps that are being taken to make the tourism experience both safe and enjoyable at destinations and to start the potential congressional prospects for travel agents and tour operators in Greece.
President of ECTAA, Mr. Pawel Niewiadomski, said: “I believe that this agreement will bring mutual benefits for the two parties and will foster strong relations between Greek incoming agents and our Members. Considering the current difficult period, we are confident that this cooperation will be a positive catalyst to bring tourism back to Greece”.